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Harvard Medical School

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ben bemer
ben bemer

How unique should a logo be?

When it comes to creating a logo, it is important to understand the balance between uniqueness and what has already been proven successful. Utilizing popular elements in your design can certainly help create a logo that is easily perceived and understood by your target audience. However, it's important to remember that uniqueness is what makes your brand stand out in the marketplace. This doesn't mean that the logo has to be completely original in every aspect, but it should reflect the characteristics of your business and convey its unique message. For example, when choosing a font or symbol that is similar to an already popular one, it's worth considering business naming tips - how exactly the name or logo elements will be associated with your brand.

Unknown member
Dec 26, 2024

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